UOOYAA 2021秋冬发布 明日重启

我们幻想了一个故事，一群生活在“理想未来”的人，获得了一次回到过去重新开创未来的机会，他们会如何选择重启明日。

UOOYAA 2021 秋冬的主题概念既是一次人类对一路高歌的现代文明的反思，也是对当下理所当然认为的正确事情的质疑。当我们重新审视人与科技、自然、信仰以及传统之间的关系，想象在这场明日重启的故事场景下，那些被我们试图用来打造“理想世界”的现代科技是否需要被更审慎地、有选择地使用，而非在科技即美好的大假设下滥用。

UOOYAA 2021 秋冬开启了一个文明重启的想象空间，你也可以说是一部没有主角的电影，在象征着过去的工业文明的秀场里，巨大的三角形符号隐喻了一种系统的稳定，象征着人在自然、科技以及社会发展之间的平衡关系，是智慧，是传统也是信仰。这里没有标准答案，未来和过去、科技与自然、保守与悖逆…一切都被重组…我们需要思考我们是否应守护基于信仰而逐渐形成的自由秩序，所谓进步的前提也是尊重传统的延续，在此过程中警惕一切基于完美科技理想社会的激进理想和变革。在视觉呈现上，UOOYAA 的魅力也源于它的想象与冲突。原始世界与未来人类、新与旧、中国与世界、手工与科技、传统和未来、魔幻与现实的冲撞和融合，呈现戏剧性冲突的同时，保持整体简洁的高级感和都市优雅的有趣性。黑色、利落、冷酷、未来感廓形、机能、少数民族图案、植物染、经典彩虹等系列元素将这场过去与未来的隔空对话推向高潮，也将UOOYAA 的跨时代趣味性推向极致。

如果给你一次重启未来的机会，你会从哪里开始？你对今天这个世界的担心是什么？而你对未来世界的想象又是什么？

欢迎来到 UOOYAA 的重启世界。

                                                   UOOYAA 创始人&创意总监  尹剑侠

Reborn Tomorrow

A Science Fiction film to contemplate a reimagined future

A fantasy that describe a group of people living in an “imagined future” get a chance to go back in time and rebuild the future, in this time, how they would choose to restart. The theme concept of UOOYAA 2021 AW aims to reflect and question the prosperity and every stated fact of civilization.

 UOOYAA 2021 AW aims to launch an imaginary dimension where the current civilization been reborn. You can see this particular dimension as a movie without a protagonist or the stage that symbolizing the past industrial civilization, and the giant  triangle symbol is a metaphor for a stable system. It also signifies the harmonious bond between nature, technology, and social development.

In here, no standard resolution exists between the future and the past, technology and nature, religion and indulgence. Everything has reconstructed... Hence, we need to reconsider the necessity of guarding the liberty order that built on moral belief.

UOOYAA's attractive visual display is inspired by brainstorm, imagination, and the conflicts that appeared within the process. It maintained a simple, elegant sense of aesthetic and urban entertainment. The black, neat, cold, and futuristic silhouettes integrate with functional, ethnic patterns, plant dyes, classic rainbows and other symbolic elements that boost the dialogue between the past and the future to its peak. It further shifts future to its peak, and push the cross-era fun of Uooyaa to the extreme.

So now, if you got a chance to restart the future, where would you begin to change? What are your upsets of the present world that you wish to change? Also, what will your imaginary future be like?

Welcome to the reborn world of UOOYAA.

                                        Alex Yin, Founder & Creative director of UOOYAA